Albert logo

Albert

Smart banking with automatic saving and investing

stocks
Founded 2015Regulation FDIC / SEC Registered
Min InvestmentN/ASee details
Target ReturnMarket returnsSee details
Annual Fee$8–16/monthSee details
LiquidityDaily 
AccreditedNoOpen to all

Pros & Cons

Pros

  • Automatic savings
  • Investing guidance
  • Banking in one

Cons

  • Subscription fee
  • Limited investment options
  • Generic advice
§ 01

The Brief

MoneyMade Verdict

Albert is a capable all-in-one personal finance app for beginners who want automated saving, light robo-investing, and cash advances under one roof — but its $14.99/month Genius fee is hard to justify for users who only want to invest.

Albert is a U.S.-based personal finance app founded in 2015 by Yinon Ravid and Andrzej Baraniak. Headquartered in Culver City, California, the platform has grown into a full-stack money management tool that combines FDIC-insured checking and savings, algorithmic budgeting, a robo-advisory investing feature, and interest-free cash advances up to $250 — all accessible from a single mobile app. Advisory services are offered through Albert Investments, LLC, and brokerage services through Albert Securities, LLC, a member of FINRA/SIPC, meaning investing accounts are protected up to $500,000 (including $250,000 for cash).

What makes Albert unusual in the robo-advisor space is its hybrid model: the investing feature is paired with 24/7 access to a team of human financial experts via in-app text chat, available exclusively to Genius subscribers. That said, investors looking for retirement account support (IRAs, 401(k) rollovers) or advanced features like tax-loss harvesting will hit a ceiling quickly. Albert is best understood as a financial wellness app with an investing layer — not a dedicated investment platform.

§ 04

Head-to-Head

PlatformMinTarget ReturnAnnual FeeLiquidityAccredited
Albert logoAlbertMarket returns$8–16/monthDailyNo
LendingClub logoLendingClub4–7%No fee on savingsDaily (savings)No
CIT Bank logoCIT Bank4–5.5% APYNo feesDailyNo
Axos Bank logoAxos Bank4–5.5% APYNo feesDailyNo
Public logoPublicMarket returns0–2% premium bond feeDailyNo
§ 06

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