Arta Finance

Arta Finance is a digital family office platform founded in 2021 by former Google Brain executives Caesar Sengupta and Sid Ramamoorthy, headquartered in Mountain View, California. The company emerged from stealth in 2022 and has raised over $90 million from investors including Sequoia India, Ribbit Capital, and Coatue Management. Arta is positioned as the infrastructure layer that gives accredited investors access to the kinds of private market opportunities historically reserved for clients of Goldman Sachs Private Wealth or Morgan Stanley — specifically alternative investments in private equity, private credit, venture capital, and structured products. The platform has crossed the $1 billion in assets under management mark, with an average account size in the mid six figures.

The core product suite is built around Portfolios — professionally managed, diversified vehicles that include traditional ETF allocations alongside alternative investments from names like KKR, Carlyle, Apollo, and Hamilton Lane. On the structured notes side, Arta offers products from J.P. Morgan, UBS, Citi, and Goldman Sachs with defined income and principal protection terms typically available only to private bank clients. Investors can also access Arta's self-directed investing product for public markets (stocks, ETFs, bonds) at zero commissions. Fees start at 0.35% annually for the base Arta Prime tier and rise to 0.75% for the full Private Client experience, with additional layers of underlying fund expenses on alternative investments — still meaningfully below the 1%–2% management fees typical of traditional private wealth services.