Alinea

Alinea Invest is a U.S.-based fintech investing platform founded in 2020 by Anam Lakhani and Eva Yang — both women-of-color founders who raised over $7 million from investors including Plaid Ventures, Goodwater Capital, and B Capital Group. The platform positions itself as a modern investing solution for Gen Z and millennial women in particular, with a brand identity and UX deliberately designed to feel more approachable than legacy robo-advisors or flashy day-trading apps. Alinea is registered as an SEC-regulated broker-dealer and offers access to stocks, ETFs, thematic "Playlists," and a dedicated community feature where users can share investment ideas.

The platform's primary differentiator is its design-first approach: Playlists (curated thematic portfolios around topics like Women-Led Companies, Climate Tech, Creator Economy, and Crypto Leaders) provide guardrails for new investors without forcing them into a one-size-fits-all robo-advisor structure. Users can invest fractional amounts starting at $1 across hundreds of stocks and ETFs, making it feasible to test a strategy with small capital before committing meaningfully. Alinea's subscription model is $120/year (charged monthly at $10 or annually at $100), which unlocks the full platform experience, though a free tier with limited features is available to new users.