Roofstock

Roofstock is an Oakland-based real estate marketplace founded in 2015 that lets investors buy, sell, and manage single-family rental (SFR) properties entirely online. Unlike crowdfunding platforms that sell fractional interests in pooled funds, Roofstock gives buyers direct title to individual properties — complete with existing tenants, lease agreements, and verified rent rolls in place at closing. The platform has facilitated over $5 billion in transaction volume across more than 70 U.S. markets, and its acquisition of landlord accounting software Stessa in 2022 signals a push toward becoming a full-stack rental property ecosystem.

The platform operates two distinct tracks. The main marketplace is open to non-accredited investors and functions like a real estate MLS, where listings include certified inspection reports, neighborhood data, projected cap rates, and occupancy history. Roofstock One, the platform's fractional ownership vehicle, allows accredited investors to buy shares in individual properties starting around $5,000 — though this product has had limited availability and lower transaction volume compared to the core marketplace. For most users, Roofstock means buying a whole property, which requires real estate capital (properties typically range from $60,000 to $500,000+), a mortgage or cash, and the willingness to be a landlord even if you hire a property manager.