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RealtyMogul

Commercial real estate with REIT and direct options

real estate
Founded 2012Regulation Reg D / Reg A+
Min Investment$5K 
Target Return6–12%Annualized
Annual Fee1.5%of AUM
LiquidityQuarterly / 3–7 years 
AccreditedNoOpen to all

Pros & Cons

Pros

  • Non-accredited REIT option
  • Established platform
  • Commercial focus

Cons

  • $5K minimum for direct deals
  • Illiquid for direct deals
§ 01

The Brief

MoneyMade Verdict

RealtyMogul is one of the few real estate crowdfunding platforms accessible to non-accredited investors, but its complex fee structure, illiquid investments, and November 2025 ownership change make it better suited for patient, experienced investors who can commit capital for three to seven years without needing quick access to funds.

Founded in 2012 by Jilliene Helman and Justin Hughes and headquartered in Los Angeles, California, RealtyMogul has grown to over 300,000 registered members and has facilitated investments into more than $8 billion in real estate nationwide since inception. FinanceBuzz The platform operates two SEC-registered, non-traded REITs open to non-accredited investors — the Income REIT and the Apartment Growth REIT — alongside private placement deals reserved for accredited investors. As of October 2024, $229 million had been invested across 234 fully realized deals, with a target IRR of 15.1% and a realized IRR of 18.1% on those completed transactions. CRE Daily

In November 2025, RealtyMogul was acquired by The Wideman Company, a commercial real estate firm managing approximately 7 million square feet and $1.2 billion in assets across the Southeast and Sunbelt. RealtyMogul Under new leadership, the platform is implementing enhanced investor reporting beginning Q1 2026, co-investment by the new owners in every deal listed on the platform, and more frequent direct communication between asset managers and investors. RealtyMogul These changes are promising, but the platform is still in the early stages of the ownership transition, and long-term execution remains unproven under the new structure.

§ 02

Target Projection

If the 612% target is achieved every year, net of fees

Target low · 6%

$15,530

Target mid · 9%

$20,610

Target high · 12%

$27,141

Reality checkThis projection assumes the target return range is achieved every single year, net of fees. Real-world returns vary significantly — RealtyMogul's actual history includes years of negative returns. Target ranges describe what the platform aims to achieve, not guaranteed outcomes. Past performance does not guarantee future results.
§ 03

The Cost of Fees

InvestmentHorizon
What a 1.5% annual fee actually costs over time.$10,000 · 10 yr · 9% gross return
$6K$12K$18K 0yr2yr4yr6yr8yr10yr
Value after fees
Fees paid (cumulative)
Value if fees were 0%

Gross ending value

$23,674

Net ending value

$20,610

Total fees paid

$3,063

§ 04

Head-to-Head

PlatformMinTarget ReturnAnnual FeeLiquidityAccredited
RealtyMogul logoRealtyMogul$5K6–12%1–1.5% AUMQuarterly / 3–7 yearsNo
Roofstock logoRoofstock$5K8–12%0.5% listing + 0.5% closing5+ yearsNo
Prologis REIT logoPrologis REIT3–5% dividend yieldBrokerage commissionDaily (NYSE)No
STAG Industrial logoSTAG Industrial4–5% dividend yieldBrokerage commissionDaily (NYSE)No
Doorvest logoDoorvest8–12%Management fee5+ yearsNo
§ 06

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