RealtyMogul
Commercial real estate with REIT and direct options
Pros & Cons
Pros
- Non-accredited REIT option
- Established platform
- Commercial focus
Cons
- $5K minimum for direct deals
- Illiquid for direct deals
The Brief
MoneyMade Verdict
RealtyMogul is one of the few real estate crowdfunding platforms accessible to non-accredited investors, but its complex fee structure, illiquid investments, and November 2025 ownership change make it better suited for patient, experienced investors who can commit capital for three to seven years without needing quick access to funds.
Founded in 2012 by Jilliene Helman and Justin Hughes and headquartered in Los Angeles, California, RealtyMogul has grown to over 300,000 registered members and has facilitated investments into more than $8 billion in real estate nationwide since inception. FinanceBuzz The platform operates two SEC-registered, non-traded REITs open to non-accredited investors — the Income REIT and the Apartment Growth REIT — alongside private placement deals reserved for accredited investors. As of October 2024, $229 million had been invested across 234 fully realized deals, with a target IRR of 15.1% and a realized IRR of 18.1% on those completed transactions. CRE Daily
In November 2025, RealtyMogul was acquired by The Wideman Company, a commercial real estate firm managing approximately 7 million square feet and $1.2 billion in assets across the Southeast and Sunbelt. RealtyMogul Under new leadership, the platform is implementing enhanced investor reporting beginning Q1 2026, co-investment by the new owners in every deal listed on the platform, and more frequent direct communication between asset managers and investors. RealtyMogul These changes are promising, but the platform is still in the early stages of the ownership transition, and long-term execution remains unproven under the new structure.
Target Projection
If the 6–12% target is achieved every year, net of fees
Target low · 6%
$15,530
Target mid · 9%
$20,610
Target high · 12%
$27,141
The Cost of Fees
Gross ending value
$23,674
Net ending value
$20,610
Total fees paid
−$3,063
Head-to-Head
| Platform | Min | Target Return | Annual Fee | Liquidity | Accredited |
|---|---|---|---|---|---|
| $5K | 6–12% | 1–1.5% AUM | Quarterly / 3–7 years | No | |
| $5K | 8–12% | 0.5% listing + 0.5% closing | 5+ years | No | |
| — | 3–5% dividend yield | Brokerage commission | Daily (NYSE) | No | |
| — | 4–5% dividend yield | Brokerage commission | Daily (NYSE) | No | |
| — | 8–12% | Management fee | 5+ years | No |
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